DEVELOPMENT AND VALIDATION OF SELFITIS SCALE (SS)
Keywords:
Selfie, Selfitis, Addiction, Photograph, Mental Health, Pakistani CultureAbstract
The increase in the use of smartphones has led to the emergence of new trends in mobile phone photography. One such trend is the growing use of capturing "selfies" through mobile phones. "Selfie” is a self-portrait photograph of oneself taken through a smartphone. In the current study, a scale was developed to explore the selfie-taking and posting behaviour among university students in Pakistani culture.
The tool development and validation study were conducted in three phases. In the first phase, approximately 60 students were interviewed individually to generate the item pool of selfie-related thoughts and behaviours in them. The repeated items were excluded, and a list of 20 items was generated that was used for a pilot study on 30 university students as a self-report measure of a 4-point rating Selfitis scale. The final checklist of the Selfitis Scale and Demographic Questionnaire was administered to 300 university students, including 154 boys and 146 girls.
Results revealed that the scale had high construct and concurrent validity, internal consistency, split-half reliability, and test-retest reliability. Moreover, factor analysis generated three factors solution, namely Screening Portion, Seeking Social-Satisfaction, and Seeking Self-Satisfaction.
Indigenous selfies scale can serve as a comprehensive tool for the assessment of the selfie-taking and posting phenomenon in the young generation for future research studies.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
